Revenue Consultant Drives Strategic Park Growth by Optimizing with Newbook

A Revenue Consultant’s Perspective from Joanne Keown, Revenue Creatures

Joanne Keown is a seasoned revenue consultant with Revenue Creatures, a company that partners with parks and tourism operators across Australia to maximize revenue through smarter strategies. While she works with a wide range of property management systems, Joanne consistently finds Newbook to be a powerful, intuitive solution that delivers real results for her clients.

I find that my clients really enjoy the ease of Newbook. It’s a very visual, easy-to-use system. -Joanne Keown, Consultant at Revenue Creatures

The Challenge

Many of Joanne’s clients—particularly smaller, regional parks—struggle with outdated or overly complex systems that limit their ability to respond quickly to demand, manage dynamic rate changes, and actually use their data to navigate business decisions. As these parks grow from seasonal operations into high-occupancy, multi-market destinations, they need a system that can scale with them—without sacrificing ease of use or functionality.

One of Joanne’s clients transformed from a “sleepy little caravan park” into a thriving, high-demand operation, running at 90% occupancy. Managing this level of complexity like balancing markets, managing multiple rate plans, and updating inventory in real time, required a more sophisticated yet accessible platform.

With Newbook, Joanne remarked, “we’ve been able to really optimize and control their distribution and rate plans to a granular level.”

The Solution

Joanne helped her client fully leverage Newbook’s robust rate management and distribution tools, including:

• Dynamic pricing, allowing the park to automatically adjust rates based on demand.
• Controlled seasonality and stop-sell functionality, tailored to both corporate and tourist segments.
• 10+ active rate plans targeted across specific channels to maximize visibility and profitability.
• Granular control of inventory with easy adjustments.
• Powerful reporting tools that enabled real-time performance analysis and agile decision-making.

The platform’s intuitive interface, visual workflows, and thoughtful user experience made it easy for park operators to adopt and navigate—even under the pressures of day-to-day management.

The Growth

Since implementing these strategies in Newbook, many of Joanne’s clients have seen explosive growth in revenue and performance. With near-full occupancy and refined yield strategies, they’ve turned a once-simple park into a high-performing, multi-channel operation.

In Joanne’s words:

“They’re making a great deal of revenue because we’ve been able to really optimize their distribution and their rate plans to a granular level.”

Joanne now manages rate plans, distribution, and reporting for them weekly. And with Newbook’s user-friendly tools, she can respond in real time to requests like moving cabins, updating stop-sells, and modifying rates with just a click. She remarked, “it is really easy then to be very responsive and very nimble.”

Across her broader client base, Joanne credits Newbook with driving smarter long-term planning by helping operators:

• Pinpoint their most and least profitable categories.
• Protect margins by controlling where and when rates are offered.
• Understand exactly who is booking, where they’re coming from, and how much they’re paying.

As a consultant deeply focused on revenue outcomes, Joanne consistently finds Newbook to be the right fit for her clients—not just because of the feature set, but because of how intuitively the system works.

“The revenue, the dynamic pricing, the reporting…iit really helps parks understand where the money is coming from. And the tenacity and grit of the Newbook support team is world-class. They work with you like a team. I always feel supported.”

For Joanne, Newbook isn’t just a system—it’s a strategic growth partner, powering smarter, more agile decisions that directly impact her clients’ bottom lines.