A New Chapter After Disaster
Their unique offering includes dog-minding services, wildlife preservation across 40 acres of protected When bushfires tore through the Sapphire Coast in 2018, the land that would become Tathra Beach Eco Camp was left in ruins. But where others saw loss, owners Carmen and Tim Risby saw an opportunity. They bought the land and began their recovery process to transform the area—not just the physical space, but the entire guest experience.
To support that vision, they needed a property management system that could match their ambition—smart, automated, and scalable.
They turned to a long-trusted partner in the biz: Newbook.
The result? Tathra Beach Eco Camp saved on staffing, sent over 23,500 automated messages annually, boosted annual revenue by 22% (howdy, $285K!), and created a slicker, smarter guest experience—all while staying true to their earthy, eco-chic roots.
The Challenge
Rebuilding Tathra Beach Eco Camp was a bold vision—but to deliver on it, they had to overcome some real operational hurdles:
- Replace clunky manual processes with automation.
- Make pricing responsive to demand (not fixed on paper rate cards).
- Increase efficiency without increasing payroll.
- Engage guests with personalized communication—without adding workload.
- Get access to real-time data to support smart business decisions.
The Solution
With Newbook, Tathra Beach Eco Camp tapped into a suite of powerful tools to streamline operations, grow revenue, and deliver better guest experiences.
Dynamic Pricing That Works While You Sleep
Newbook’s intelligent pricing engine adjusts rates automatically based on demand—no manual updates required. For Tathra, this equated to a 22% increase in revenue, or $285,000.
Who could knock back $285,000 extra by implementing something that basically pays for itself with the first booking? – Carmen Risby
Communication on Autopilot
From pre-arrival emails to post-stay feedback requests, Newbook sent over 23,500 automated messages in a single year—saving the team the cost of an extra full-time hire and dramatically improving customer experience.
You’ve got your set templates and you hit all the right buttons, and put all the information in and the communications just happen. Of course, our guests feel like we’re individually and personally reaching out to each one of them.
No bots, no burnout—just better communication.
Revenue-Boosting Upsells
Upsell automations offer guests upgrades, discounts on extended stays, and late checkouts—all instantly processed and confirmed.
Where else can an automated system do that—take the booking, move it, charge the card, send the receipt, update housekeeping—and get you revenue at the same time? – Carmen Risby
The simple way to turn clicks → cash
Dashboards That Drive Decisions
Real-time reporting and custom dashboards empower staff to act on live data, track performance, and plan ahead.
Each department has its own dashboard. Housekeeping, maintenance, reservations, guest services. Everybody has a dashboard that shows what they need to do, what’s coming, and what’s already happened. That keeps everyone more informed and on top of their work.
The Growth
Tathra Beach Eco Camp didn’t just rehabilitate the land—it evolved into a thriving business and unique eco experience for guests. With Newbook, the business now operates smarter, faster, and more profitably.
- 22% YoY revenue increase.
- $285,000 in added revenue from dynamic pricing.
- 23,500+ automated guest messages sent annually.
- Labor savings = 1 full-time staff member.
- Custom dashboards and real-time performance tracking.
- A tech partner that grows with you.
Newbook is more than a system—it’s a partner. They listen, they innovate, and they’re always there when we need them.
Looking Ahead: A Platform for the Future
With Newbook powering their operations, Tathra Beach Eco Camp has turned vision into reality—delivering unforgettable experiences to guests while maximizing every opportunity for growth and revenue.
The partnership has helped them rebuild stronger than ever, proving that with the right tools, even the biggest challenges can lead to remarkable success.
Tathra Beach Eco Camp isn’t just running a business. They’re setting a new standard for modern hospitality—and Newbook is right there with them, every step of the way.
Want to learn more?
Want to learn more about how you can use Newbook the same way Suzanne from Fraser Coast RV Park has? Speak to one of our Market Consultants!
