Apple Apartments

Since taking on NewBook in the UK back in December 2015, we have seen great successes across our business as a direct result of using the NewBook system. Along with cutting down the time it takes from an administrative prospective to process a booking, take payment and look at statistics, the automated aspect of the system has allowed us to communicate with guests in a seamless manner, giving us more time to focus on customer service and business development.

As a direct result of the system, we have cut down the number of over-bookings created as the system has a direct connection to many channels, as well as Siteminder, for more efficient yield management.

Due to the automated booking process, where amendments and cancellations are actioned immediately, we have had less turnaways and lost business opportunities, which has helped the business grow, with an increase on our ADR of £10 over the first 6 months of using the system and a small growth in our monthly occupancies at a number of our locations.

Compared to other systems that we have used and trialled, NewBook continues to impress us. Regular updates of the system has meant that we are always one step ahead of others and the team enjoys the fact that they are able to suggest features for upcoming updates. The development team are always looking at ways of improving the system and provide regular updates.

The transition to NewBook was simple and the support has been second to none, dealing with support staff who understand our business and their system fully.

There are a lot of solutions out there, however we feel that we have found a suitable cost-efficient solution for the serviced apartment sector and would have no hesitation in recommending NewBook to other users.

Jermaine Weekes, Director of Operations

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