Glamping Resorts: Creating Unforgettable Guest Experiences

Sure, camping is fun, but hauling all that gear and setting up a tent isn’t for everyone. But nonetheless, some people still want the camping experience but without the gear hauling, bug spray, and wood chopping.

Maybe this is why you’re thinking about opening a luxury glamping business (or why you’ve already opened one)—to give your guests the experience of camping without any drawbacks. Or maybe just to provide guests with a unique experience that they won’t ever forget. 

The cool thing about a glamping resort is that you can let your imagination run wild. Want to build glamping domes with clear panels at the top so your guests can stargaze while they lie in bed? You can! Want to give your guests a bit more of that traditional camping experience and build glamping tents (with luxurious features, of course)? Do it! The sky really is the limit with glamping resorts. 

But before you buy a plot of land in an idyllic location and start living your dream, you need to do some planning and research. Even if you’re already a bit ahead of the game and have some sites plotted out on land that you just bought, it’s still a good idea to take a step back and reflect on what you need to be successful in providing a luxury glamping experience for your guests.

You’ll need to consider zoning, infrastructure needs, regulatory requirements, and more. Eventually, you’ll need to start looking at marketing, including branding and your online presence. 

In this article, we discuss all of the considerations for glamping resorts, from the fun part (deciding what types of glamping structures you want) to the nitty-gritty business side.

What Is Glamping?

Glamping, short for “glamorous camping,” is a modern twist on traditional camping that combines the experience of being close to nature with the luxury and comfort typically found in upscale accommodations. It allows guests to enjoy the beauty and tranquility of the outdoors without sacrificing the conveniences and amenities of a high-end resort. Glamping resorts can range from luxurious tents and yurts to treehouses, cabins, and even airstream trailers, all designed to provide a unique and comfortable outdoor experience.

Glamping vs Camping

Key Points	Glamping	Camping
Accommodations	Luxurious tents, yurts, treehouses, cabins, airstreams	Basic tents, sleeping bags, hammocks, or RVs
Comfort Level	High: beds, furniture, electricity, climate control	Low to moderate: sleeping bags, limited furniture, no electricity in most cases
Amenities	Private bathrooms, hot showers, gourmet meals, Wi-Fi	Shared or no bathroom facilities, basic cooking gear, no Wi-Fi
Preparation Required	Minimal: accommodations are pre-set and ready for use	Extensive: requires setting up tents, cooking gear, and often bringing all necessary supplies
Accessibility	Often located near roads with easy access	Can require hiking or driving to remote locations
Activities	Guided tours, spa treatments, adventure sports, fine dining	Hiking, fishing, swimming, campfires, basic outdoor activities
Cost	Higher, similar to staying in a hotel or resort	Lower, usually just the cost of gear and campsite fees
Target Audience	Those seeking a unique outdoor experience with luxury	Traditional campers, outdoor enthusiasts
Environmental Impact	Can vary, often includes eco-friendly options	Generally low, depending on campsite usage
Social Experience	Private, often focused on individual or small group experiences	Communal, with opportunities to meet other campers

Types of Glamping Accommodation

Glamping resorts come in various forms, each offering a unique experience that combines the allure of the great outdoors with the comforts of luxury living. Whether you prefer the traditional charm of a yurt, the modern aesthetics of a dome, the rustic appeal of a cabin, or the classic feel of a glamping tent, there’s a glamping option to suit every preference and style. These accommodations ensure that guests can enjoy nature without sacrificing comfort, making glamping a perfect choice for both seasoned adventurers and luxury seekers alike.

1. Glamping Tents

Glamping tents are luxurious versions of traditional camping tents. They often feature spacious interiors and high-end furnishings. They can include real beds, seating areas, electricity, and climate control.

Features:

• Comfortable beds with quality linens
• Private or shared bathroom facilities
• Electricity and sometimes heating/cooling systems
• Furnished with chairs, tables, and sometimes a small kitchen area

Examples:

• Safari tents
• Bell tents
• Tipis

2. Glamping Domes

Glamping domes are geodesic structures that provide a unique and modern glamping experience. They offer panoramic views, ample natural light, and a cozy yet spacious interior.

Features:

• Large windows or transparent panels for stargazing
• Insulated walls and often equipped with heating/cooling systems
• Stylish and functional furniture
• Private bathroom facilities (in some setups)

Examples:

• Geodesic domes
• Eco-domes

3. Glamping Cabins

Glamping cabins combine the rustic charm of a cabin with the luxurious amenities of a high-end hotel. They are typically made of wood and provide a sturdy, weatherproof shelter.

Features:

• Solid walls and roofs for enhanced weather protection
• Comfortable beds, often with premium bedding
• Fully equipped kitchens or kitchenettes
• Private bathrooms with hot water
• Living areas with sofas, fireplaces, and sometimes even hot tubs

Examples:

• Log cabins
• A-frame cabins
• Treehouses (a variation of elevated cabins)

4. Yurts

Yurts are circular, tent-like structures traditionally used by nomads in Central Asia. Modern yurts for glamping are equipped with luxurious amenities while maintaining their distinctive design.

Features:

• Circular, spacious interior with a high ceiling
• Insulated walls and often a skylight for natural light
• Real beds, often with heating options for colder climates
• Furnished with rugs, seating, and storage options
• Access to private or shared bathroom facilities

Examples:

• Traditional Mongolian yurts
• Modern, insulated yurts with eco-friendly features

Key Considerations for Setting Up a Glamping Site

setting up a glamping site requires careful consideration of various factors to ensure success:

Consideration	Key Points
Location Selection	Choose a scenic, accessible location near natural attractions. Ensure privacy and match target market preferences.
Regulatory Compliance	Verify zoning for commercial use, obtain necessary permits, adhere to health, safety, and environmental regulations, and implement sustainable practices.
Infrastructure Needs	Ensure reliable water and electricity supply, effective waste management, and safe, accessible pathways.
Design and Aesthetics	Create a visually appealing, eco-friendly site with a cohesive theme. Offer comfortable and luxurious accommodations and inviting outdoor spaces. Implement sustainable design practices.

1. Location

When setting up a glamping site, one of the primary considerations is location selection. Choosing a location that offers natural beauty, such as proximity to mountains, lakes, forests, or beaches, is crucial to enhance the overall glamping experience. Accessibility is another important factor; the site should be easily reachable by car and have clear directions and signage. It’s also beneficial to consider how close the site is to major highways, airports, and tourist attractions. Additionally, the desirability of the location should match your target market’s preferences. Researching popular travel destinations and assessing local competition can help identify a niche market. While accessibility is key, ensuring privacy and a sense of seclusion is often a major selling point for glamping.

Splitters Farm, a Newbook client, is located on a 160-acre property in Bundaberg, Queensland. The property borders a freshwater nature reserve called Splitters Creek, which feeds into the breathtaking Burnett River. It’s a great place for guests to stay and enjoy a rural camping and farm stay experience while also enjoying luxury glamping accommodations if they so choose. 

2. Regulatory Compliance

Regulatory compliance in glamping is another critical aspect. It is essential to verify that the chosen location is zoned for commercial or hospitality use and to understand local zoning restrictions. Obtaining all necessary permits and licenses required for operating a glamping site, such as business licenses, building permits, and special use permits, is vital. Adherence to health and safety regulations, including fire safety, sanitation, and environmental standards, is mandatory, and regular inspections may be required to maintain compliance. Moreover, considering the environmental impact of your glamping site and ensuring sustainable practices can help minimize disruption to the natural habitat.

3. Infrastructure Needs

Addressing infrastructure needs is fundamental to the success of a glamping resort. Ensuring a reliable water supply for drinking, cooking, and sanitation is essential, which might involve drilling a well, connecting to a municipal water supply, or installing water storage tanks. Adequate electricity for lighting, heating/cooling, and powering appliances can be provided by installing a grid connection, using solar panels, or setting up generators. Effective waste management solutions, including sewage disposal, recycling, and trash collection, should be implemented, with options like composting toilets and septic systems being viable for remote locations. Additionally, ensuring safe and accessible pathways for guests, including roads, walkways, and parking areas, is important for convenience and safety.

4. Design and Aesthetics

Design and aesthetics play a significant role in creating a successful glamping site. The site should be visually appealing and blend seamlessly with the natural surroundings, using eco-friendly materials and design elements that enhance the guest experience. Developing a cohesive theme, whether it’s rustic, modern, bohemian, or luxury, can attract your target market and create a unique brand identity. Accommodations should offer a balance of comfort and luxury, including comfortable beds, quality linens, stylish furnishings, and essential amenities. Creating inviting outdoor spaces for relaxation and recreation, such as decks, patios, fire pits, and communal areas, can add to the guest experience. Landscaping should complement the natural environment while providing privacy. Incorporating sustainable practices in your design, such as using renewable energy sources, sourcing local materials, and implementing water conservation measures, is also important.

Understanding the Glamping Market

Glamping resorts have taken the travel world by storm, offering the perfect mix of outdoor adventure and luxury comfort. This section will explore what’s happening in the glamping market right now, who’s booking these unique stays, and what features and amenities they’re looking for. 

1. Market Trends and Growth

The glamping market has been experiencing significant growth in recent years, driven by a rising demand for unique and luxurious outdoor experiences. The current market size is substantial and continues to expand, with projections indicating continued robust growth over the next decade. Factors contributing to this growth include an increased interest in nature and wellness tourism, as well as a shift towards experiential travel.

2. Demographics

Typical glamping customers tend to be from diverse demographics, though certain patterns are evident. The primary age group includes millennials and Generation X, who value unique and memorable travel experiences. These customers often have a higher income, allowing them to afford premium accommodations. Glamping also appeals to families, couples, and solo travelers who seek adventure and comfort. Preferences often include eco-consciousness and a desire for experiences that offer both relaxation and outdoor activities.

3. Consumer Preferences

Glamping customers prioritize a range of features and amenities that enhance their outdoor experience. Key features include comfortable and luxurious accommodations such as high-quality bedding, private bathrooms, and climate control. Additional amenities sought after include access to natural beauty, privacy, unique and aesthetically pleasing accommodations, and modern conveniences like Wi-Fi and gourmet meals. Eco-friendly practices and sustainability are also highly valued, as many glampers prefer accommodations that minimize environmental impact.

Marketing Your Glamping Business

Ready to promote your glamping business and attract more guests? In this section, we’ll explore some fun and effective ways to market your resort.

1. Branding and Positioning

Creating a unique identity and value proposition is essential for standing out in the glamping market. Develop a brand that reflects the unique experiences and luxuries your glamping site offers. Focus on what sets you apart, whether it’s eco-friendly accommodations, breathtaking locations, or exceptional service. Clearly communicate this value proposition across all marketing channels to attract your target audience.

2. Digital Marketing Strategies

Utilizing digital marketing strategies is crucial for reaching potential glampers. Leverage social media platforms to showcase stunning visuals of your site and engage with your audience. Invest in SEO to ensure your glamping site ranks high in search results, making it easier for travelers to find you. Additionally, use online ads to target specific demographics and drive traffic to your website. Email marketing campaigns can also keep potential customers informed about special offers and updates.

3. Partnerships and Collaborations

Working with local businesses and tourism boards can greatly enhance your reach and credibility. Partner with nearby restaurants, adventure tour companies, and wellness providers to offer package deals that add value to your guests’ stay. Collaborating with local tourism boards can also help promote your glamping site through their established networks and marketing channels, attracting more visitors to your location.

4. Customer Reviews and Testimonials

Leveraging customer reviews and testimonials is a powerful way to build credibility and attract new guests. Encourage satisfied customers to leave positive reviews on platforms like TripAdvisor, Google, and social media. Feature these testimonials on your website and marketing materials to showcase the real experiences of happy guests. Responding to reviews, both positive and negative, shows that you value feedback and are committed to providing excellent service.

Future Trends in Glamping

The world of glamping is constantly evolving, with exciting new travel trends shaping the future of this luxurious form of outdoor accommodation. From cutting-edge technological innovations to a growing demand for unique experiences, the glamping industry is expanding and adapting to meet the needs of modern travelers.

Glamping Trends for Accommodation Operators in 2024

Technological Innovations

Technology is playing a big role in taking the glamping experience to the next level. From smart tents with automated climate control to solar-powered amenities and Wi-Fi connectivity, these innovations are making glamping more comfortable and convenient. Imagine controlling your tent’s temperature with your smartphone or enjoying seamless internet access in the middle of nature. These advancements are not only enhancing the guest experience but also making glamping more sustainable and eco-friendly.

Growing Demand and Expansion

The glamping market is showing no signs of slowing down. As more people seek unique and luxurious outdoor experiences, the demand for glamping accommodations is booming. This growth is leading to the expansion of glamping sites into new and diverse locations. From beachside retreats to mountainous hideaways, glamping is becoming accessible in more places, catering to a wider range of preferences and interests. This trend indicates a bright future for the industry, with more innovative and diverse glamping options on the horizon.

Customization and Personalization

Today’s travelers are looking for personalized and tailored experiences, and glamping is no exception. The future of glamping will see a rise in bespoke accommodations and customized packages that cater to individual tastes and preferences. Whether it’s a themed tent, personalized outdoor activities, or gourmet dining experiences, guests will have the opportunity to tailor their stay to their exact desires. This level of customization will not only enhance guest satisfaction but also allow glamping businesses to stand out in a crowded market.

Best Glamping Booking Software

When it comes to managing your glamping business efficiently and providing an exceptional experience for your guests, choosing the right booking software is crucial. One of the top choices in the industry is Newbook, a comprehensive property management system designed to meet the unique needs of glamping sites.

Newbook’s Features

• Centralized Reservations Management: Newbook offers a centralized system that allows you to manage reservations for multiple locations from a single platform. This feature is particularly beneficial for glamping businesses with diverse accommodations spread across different areas.
• Channel Management: Newbook’s integrated channel management software ensures your availability and rates are consistent across all booking channels, including popular OTAs like Booking.com, Airbnb, and Expedia. This helps maximize your visibility and bookings while reducing the risk of overbooking.
• Property Management: The property management features in Newbook streamline your daily operations. From housekeeping schedules to maintenance requests, everything can be managed efficiently through the platform. This ensures that your site runs smoothly and guests have a flawless experience.
• Easy Integrations: Newbook seamlessly integrates with other common hotel and glamping site software that you might already use. Whether it’s accounting software, payment gateways, or marketing tools, Newbook ensures that all your systems work together harmoniously.
• Cloud-Based Accessibility: Being cloud-based, Newbook allows you to access your booking and property management system from anywhere with an internet connection. This flexibility means you can manage your business on the go, whether you’re at one of your sites or working remotely.
• Dynamic Pricing and Revenue Management: Newbook includes dynamic pricing tools that allow you to adjust room rates based on demand, seasonality, and other factors. This feature helps you optimize your pricing strategies, maximize occupancy, and boost revenue.

Newbook also prioritizes data security by utilizing Amazon Web Services for secure data storage within the United States. Advanced security measures such as state-of-the-art encryption, threat anomaly detection, and regular penetration testing ensure that your data and your customer’s information are protected.

With a reliability rating of 99.99%, Newbook guarantees minimal downtime, ensuring that your booking system is always available when you and your guests need it. This high level of reliability minimizes disruptions to your business operations, giving a potential of 52 minutes of downtime versus the standard 3 days with 99% reliability.

Conclusion

Glamping is the perfect blend of outdoor adventure and luxurious comfort, providing a unique experience that appeals to a wide range of travelers. Whether you’re just starting to plan your glamping business or looking to enhance an existing site, there are many factors to consider. From selecting the right location and ensuring regulatory compliance to designing beautiful and comfortable accommodations, every detail matters in creating an unforgettable guest experience.

Choosing the right booking software, like Newbook, can streamline your operations and enhance guest satisfaction, allowing you to manage your glamping resort efficiently and securely. With the right planning and tools, you can create a glamping destination that guests will love and return to year after year. Embrace the possibilities and let your creativity shine, making your glamping resort a top choice for luxury outdoor experiences.

Reach out to us today for a demo and discover how you can run your glamping resort more efficiency and effectively with Newbook.