Tathra

Our wonderful clients at Tathra Beachside have worked hard to transform their previously council-owned holiday park into a complete tourist attraction and their efforts have led to the park becoming a valuable asset to the local economy. With the beach on their doorstep and an extensive range of facilities and social activities on offer, including trivia nights, outdoor movies, free BBQs and circus workshops, the park is a hotspot for families and beach lovers alike.

Tathra Beachside has been a part of the NewBook family since 2014 and use a wide range of our time-saving and revenue-generating features, including our property management system, in-built channel manager, direct booking engine, paperless check-in, automated upgrade and stay extensions and third-party integrations. NewBook’s platform assists with their mission to provide the perfect ingredients for that dream family holiday.

Recently, during a devastating disaster when they had to think outside the box to ensure their guests and staff stayed safe, they used NewBook in a very unique way…

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In March 2018, the sleepy beachside town of Tathra had become engulfed in flames and a bushfire meant all communication and power was lost. As the bushfire moved rapidly towards Tathra Beachside’s holiday park, emergency officials assured owners Tim and Carmen there was no need to evacuate, however they anticipated the worst and didn’t want to take any chances and risk their guests’ lives. In the midst of a very scary situation, they were able to push aside their emotions and turned to technology to communicate with their 215 guests – a quick act which ensured the safety of their guests and staff.

NewBook’s SMS feature allowed Tathra Beachside to send a severe weather warning alert to their guests, allowing them to plan a calm, orderly evacuation.

NewBook enabled Carmen and Tim to evacuate, locate and communicate with every guest during the disaster. Once they opened a temporary off-site office, they could account for every single guest – including pets!

Although Tathra Beachside lost part of their park, with the right systems in place and a lot of determination, they quickly found their feet and began to recover and they are now bigger and better than ever!

Tathra Beachside’s use of technology and evacuation process in this disaster has been praised and studied by emergency specialists. Their story has even been published in a tourism emergency survival paper to be used by other businesses as an emergency guide to evacuations and business recovery!

Tathra Beachside won the Innovation Award at the 2019 Tourism Innovator Awards for their innovative use of technology in the catastrophic situation they faced.

To find out more about how two-way SMS works, the new ways you can communicate with your guests and staff and the revenue opportunities it can bring, contact our team on [email protected] or call 1300 744 458.

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