What is a Channel Manager?

Written by Brad Illich on August 11th, 2020

If you’re looking for a way to enhance your brand exposure and expand your sales avenues with little effort required, then a channel management tool is the solution you need.


What is a Channel Manager?

Channel Management Software is a tourism industry must-have that can help boost your visibility online and simultaneously increase your bookings by connecting you with leading Online Travel Agents (OTA). Better still, it can do that (and more) with pace, meaning it’s an almost instantaneous way to improve your business prospects.

The Benefits of a Channel Manager

1. Minimise admin and save time

Overseeing multiple booking channels can be a complicated and time-consuming process, but with a Channel Management Solution, you can manage your listings from one central account! Information on availability, rates, and room/site types will all be automatically allocated and updated in real-time across each platform. That means instead of managing your online listings separately, cross-checking, and manually inputting data, an Online Channel Manager will do all the work for you. By minimising the amount of time dedicated to manual entry tasks, you’ll be able to cut down on your operating costs.

2. Increase your occupancy rates

For an accommodation provider, occupancy relates directly to revenue – the more rooms/sites you can fill, the better. Distribution Channel Management Software can provide you with the chance to sell your inventory through a large range of channels, meaning that your potential guests will have the option to book through a provider they trust. By diversifying your sales avenues and allowing more platforms to sell your rooms/sites online, you’ll gain the ability to fill those slots far quicker than you would through your Booking Engine alone.

3. Ensure accuracy

Because an Integrated Channel Manager eliminates manual entry and human error by automatically updating and syncing data, you can be certain that your guests will always be presented with accurate information whilst browsing your rates and availability online, and the chance of double or overbooking will be minimised.

4. Boost direct bookings

A recent report found that 65% of consumers who booked accommodation directly, visited an OTA prior to booking. Known as The Billboard Effect, this phenomenon refers to travellers browsing and shortlisting accommodation options through Online Travel Agencies, then booking directly through the website of their preferred option, rather than the OTA. Whether it’s to access more information on the property, or for the incentives that may come with direct bookings, this trend is something to be considered as direct bookings mean less commissions paid.

5. Reach more potential guests

Channel Management Tools can help you connect with global audiences and tap into hard-to-reach markets. Rather than relying solely on your website for bookings from overseas tourists, an Online Channel Manager can easily showcase your property to travellers all around the world. When you sync with Booking.com or other OTA’s, they can even help translate your listing into many other languages, meaning your online reach won’t be limited to those from your home country alone.

When used in conjunction with your Online Booking Engine, a Channel Manager can be an opportunity-opening tool for your business. To learn more about NewBook’s In-Built Channel Manager, reach out to our friendly team or book your free personalised workshop by clicking here.

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