Top Reports for Holiday Parks

Written by Gemma Todd-McVinish on July 01st, 2022

Reporting is a business essential. If you’re putting reporting into the too hard basket, we’re here to help you take control. With the right system, reporting can be a breeze with fast results and automation tools available to have your reports automatically emailed to you at your preferred time.

Let’s check out some of the top reports used within Holiday Parks that will help you gain valuable insights into your operations and allow you to make informed business decisions.

1. Occupancy Report
Overview: Get insights and compare occupancy rates by month or year, so you can make informed business decisions and plan your marketing efforts. 

How to use this report: Is there a lull every year after Easter? Upgrade to using dynamic pricing to automatically assist with filling this period. Alternatively, consider running a promotion for locals who don’t need to travel far for a “staycation”. 

2. Revenue Report
Overview: Discover what accommodation types or revenue streams are performing the best, and review those that require attention. 

How to use this report: Are your kayak tours consistently generating high revenue? Be sure to advertise them on your website, social channels and include them in the online booking process!

 

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3. Bookings Forecast
Overview: Your Booking Forecast report is the perfect tool to help you prepare your team for peak travel times, such as Christmas or school holidays. This report provides valuable insights into room/site categories, popular activities and food & beverage demand.

How to use this report: Is your July period booked out for a certain local event? Be sure to increase rates for any remaining sites or cabins, but also review extra activities to host, staffing requirements can be fulfilled and facilities are ready to handle the demand.

4. Transaction Flow Report
Overview: View every transaction included payments and refunds that occurs within the business and a breakdown of all payment methods you receive, such as manual payments, payment gateways, direct debit, cash and more.

How to use this report: Use this report to balance your accounts at the end of each day!

5. Reconciliation Report
Overview: This report will show you the movement of all items in the system, such as payments, refunds, credits, by the corresponding General Ledger Account.

How to use this report: The Reconciliation Report will likely match the same figures on the Transaction Flow Report and it’s often used for tax purposes to showcase the assigned General Ledger Accounts.

6. Guest Origin Report 
Overview: The Guest Origin Report is a handy report that can showcase a map of where your previous and future guests reside using a map and pin view.

How to use this report: Use this report to run location specific marketing campaigns. Say for example, you wanted to run a ‘staycation’ deal for locals. You could highlight guests within a 50km radius and send them your marketing email with a click of a button!

guest-origin-report

7. Operations Recap Report
Overview: This report gives you an excellent overview that pulls data from several crucial reports to get an easily digestible snapshot. This is a great report to gain an understanding of how the park is running overall at a glance. It’s also fantastic for those running several parks.

You’ll get an overview of items such as how is revenue received: EFT, cash, credit card, ZIP etc. and occupancy levels across site and room categories.

How to use this report: Simply select the date range you wish to report on & NewBook will generate a high level summary of integral financial reports.

If you are wanting to see how many new Booking Deposits have been paid, what your overall increase or decrease in your Creditors & Debtors Ledgers is, Category Occupancy or even Cash/Accrual Tax Information. This Report really is a great high level, end of day/week/month report to highlight your businesses movement.

More  helpful insights…

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