Fresh Traveler Trends from 1,000+ U.S. Campers

Discover What’s Driving Outdoor Travel in 2025.

We surveyed over 1,000 U.S. outdoor travelers to uncover the trends shaping trip planning, booking behavior, customer preferences, and more. This free guide is packed with must-know trends, practical takeaways, and fresh data to grow your business in 2025.

• Find out what today’s guests expect before, during, and after their stay

78% of travelers say they research park amenities before they even check availability—and their expectations don’t stop at Wi-Fi.

• See how generational behaviors are reshaping the guest experience

Gen Z and Millennials are 2x more likely to prioritize experience-based amenities like on-site events or community spaces.

• Learn how tech-savvy travelers are booking—and what convinces them to return

71% of guests say they prefer to book online or via mobile—and a smooth digital experience can directly impact repeat stays.

And that’s just the beginning—there are plenty more insights inside (and a few that surprised even us).