The world of outdoor hospitality is changing fast. We’ve officially entered a new era where the “standard” campground experience is getting a major makeover, driven by a new generation of campers who want more than just a place to park; they want an experience.
With Millennials and Gen Z now pouring $5.2 billion into the industry, the message is clear: It’s time to adapt or risk being left in the rearview mirror.
We’ve pulled insights from our latest ebook, 2026 RV and Campground Industry Outlook: The New Era of Outdoor Hospitality, to give you a head start on your most profitable year yet. Here are four key elements to consider:
1. Stop Chasing Occupancy, Start Chasing RevPAS
Think of it this way: It’s not just about how many spots you fill; it’s about the value of each booking. By benchmarking your rates and watching how far in advance people book, you can stop just filling spots and start protecting your margins.
2. The “Pickleball & Plug-In” Effect
The amenities that used to be “nice-to-haves” are now the stars of the show. While full hookups are still the baseline (offered by 87% of parks), the 2026 traveler is looking for a bit more, such as:
- New Entertainment (Pickleball, Anyone?): 31% of parks have already added pickleball courts to meet the craze.
- EV charging: 32% of parks now offer charging stations; it’s quickly becoming a requirement for the modern road-tripper.
- The Glamping Gold Mine: Cabins and glamping tents continue to be the highest revenue-generating units in the business.
3. Meet the “Digital Native” Camper Where They Book
Did you know 64% of campers want to book directly on your website, usually from their phone while on the go? If your booking process is clunky on mobile, you’re essentially handing that revenue to someone else.
Also, keep an eye on your guests’ Instagram feeds. About 84% of people trust guest photos and reviews (UGC, or User-Generated Content) more than traditional ads. Encouraging your guests to share those “memory-making” moments is the best free marketing you’ll ever get.
4. Beat the Staffing Crunch with Automation
Most park owners still report that staffing issues are still the #1 headache. With 77% of parks paying well above minimum wage to find good people, your budget is likely feeling the squeeze.The secret weapon here is automation. A modern Property Management System (PMS) like Storable Newbook can take the busy work, like guest emails and check-ins, off your plate. This lets your team stop staring at screens and start focusing on making sure your guests have a great stay.
Get the Full 2026 Game Plan
The future looks great for parks that are ready to evolve. We’ve put together a full roadmap, packed with data and real-world examples, to help you navigate the year ahead. Download your report today!
