Automation: The Underdog of Modern Business

When was the last time you implemented a new system in your business? We know, change can be daunting, and the thought of integrating new technologies might seem overwhelming. But fear not, because we’re about to introduce you to a game-changer that will make you wonder how you ever operated without it. Get ready to meet the unsung hero of modern business: automation!

What is Automation?

First things first, let’s talk about what automation actually is. In a nutshell, automation streamlines your business processes by taking over repetitive tasks and freeing up your time to focus on what truly matters. With automation, you can automate tasks like guest communication, rates, and reports, making your life a whole lot easier.

Why Would You Use Automation?

Automation reduces manual labor, providing a more streamlined guest experience and minimizing human errors. With automation taking care of repetitive tasks like guest communication and data entry, you and your team can dedicate more time to delivering memorable guest experiences and growing your campground. This newfound efficiency and freedom allow you to work smarter, not harder, while ensuring smooth operations and maximizing guest satisfaction.

What Should I Automate in My Campground?

Email & SMS Communication

Automation offers a wide range of possibilities for SMS and email communication in your campground. From automating booking confirmations and pre-arrival upsells to sending guest surveys, access codes, and personalized messages, automation simplifies and enhances the guest experience while saving you time and effort. With automation, you can ensure that these essential communication touchpoints are handled seamlessly, saving you time while enhancing the overall guest experience.

Examples of Email & SMS automation:

  • Automate a mid-stay SMS to a guest, reminding them to book into activities, or a survey to see how their stay is going.
  • Allow your guests to skip the departure queue, by sending an SMS or Email advising them to respond ‘departed’ if they have already left the property & Newbook can update the status from ‘Arrived’ to ‘Departed’ automatically.
Automated Reporting & Insights

If you find yourself running the same reports on a recurring basis, automation can be a lifesaver. Set up scheduled reports to be generated and delivered automatically to your inbox, saving you the hassle of manually compiling data. For instance, if you frequently generate an occupancy report on a weekly basis, you can define the necessary filters and set it up to automatically email the report to you every Monday at 9am. This saves you valuable time and effort.

Dynamic Pricing

Setting the right price for your campground can be a challenging task. But with Newbook’s dynamic rates feature, the process becomes remarkably effortless. This advanced feature allows you to set a minimum and maximum price range, and Newbook takes care of the rest. The main goal of Newbook’s dynamic pricing is to increase occupancy — and alleviate low room sales — to maximize revenue. Leveraging intelligent algorithms, Newbook’s dynamic pricing feature will automatically adjust your rates per night based on occupancy and demand, so there’s nothing left unsold!

If you’re wanting to level up your revenue management, we also offer integrations to revenue management solutions like IDeaS and PriceLabs.

So, how do I get started?

Great question! Take action today by speaking to your provider about implementing these automation features. Embrace the power of automation and embark on a journey towards a more efficient, profitable, and successful campground.

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