eBook: Know Your Key Business Performance Insights – Part 1

Are you staying on top of key performance metrics like occupancy and revenue? If you answered yes, great work. This guide will still be a valuable tool to help you check in and ensure you’re on the right track. If you answered no, don’t worry – we’re here to help. In this eBook, you’ll discover which data points you should be tracking and how to start reporting on them to drive better business decisions.

1. Tracking Occupancy

Our first key performance insight that you need to know about is tracking occupancy. Occupancy tracking might seem basic, but it’s one of the most powerful metrics in your toolkit–it directly impacts your revenue and shows how well you’re attracting guests. See all of our Key Business Performance Insights in the free e-book!

2. Revenue Tracking Metrics

Two key numbers to keep an eye on are Total Revenue and Average Daily Rate (ADR). Total Revenue covers everything you earn–from site bookings to ancillary add-ons like equipment hire, activities, or guided tours. More parks are finding that these extras are becoming a big part of the revenue mix. When you track both regularly, you can spot patterns, see what’s working, and find smart ways to increase your earnings across the board. See all of our Key Business Performance Insights in the free e-book!

3. Navigating Seasonality & Blended Parks

Seasonality doesn’t have to mean empty spaces. Parks that offer a range of accommodation types–from campsites to full hook-up sites–can boost revenue even during slower months. See all of our Key Business Performance Insights in the free e-book!

4. Forecasting for Future Success 

Forecasting is your secret weapon for staying proactive. By looking ahead, you can spot trends, compare year-on-year performance, and adjust your pricing or marketing strategy before issues arise. See all of our Key Business Performance Insights in the free e-book!