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2021 Travel Trends

What’s on the cards for tourism in 2021, you ask? Well, let us tell you! From self-service to remote working, here are a few key trends you need to know to prepare for the new state of travel this year.

Sustainable Travel

90% of consumers are looking for sustainable options when traveling

Guests are searching terms related to sustainability and eco-friendliness twice as often in January 2022 compared to the previous year.

Tips:

Recommend locally owned businesses & restaurants 
Showcase how your guests can engage with local experiences and culture
Display sustainable intiatives on your website

Nature Travel 

55% of guests want to spend their vacations immersed in natured. However, 53% said they’d need their phone and a stable internet connection.

Tips:

Offer guided hikes, kayak tours, or bike hire
Offer WiFi and phone charging cables 
Advertise the above on your website and social media with user-generated content!

Travel Budgets

46% of guests are prioritising travel after saving their pennies during the pandemic.55% of guests want to spend their vacations immersed in natured. However, 53% said they’d need their phone and a stable internet connection.

Tips:

Offer package deals that include accommodation and experiences 
Provide the ability to purchase extras while booking online 
Level up your rate management and implement dynamic pricing

Inclusivity 

70% are more likely to choose travel option that are more inclusive, even if they come at a higher cost.

Despite this, traveler report seeing few options inclusive of all types of travelers when booking a vacation. This presents an opportunity to differentiate your property and fill this gap.

Tips:

Represent a range of people, cultures and backgrounds in your advertising
Consider where your property is wheelchair friendly and whether you can include ramps and other accessible options

Experiential Travel 

73% want to experience travel out of their comfort zone
– 30% will explore lesser-known cities to find some hidden gems
– 47% are interested in finding exotic delicacies such as the hottest chili pepper
– 38% want an out-of-this-world culture shock, such as hunting for UFOs

Tips:

Embrace your uniqueness! Consider what makes your property unique that guests love
Share how guests can immerse themselves in local cultures 
Advertise nearby towns and hidden gem attractions 

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